Right-Wing X Users Push For Disney+ Cancellations As Disney Pulls Ads

Hours after Elon Musk told companies to "go f***" themselves for pulling their advertisements from X over concerns about antisemitism—and called out Disney CEO Bob Iger by name—a group of right-wing users on the social media platform have called for Disney+ subscribers to cancel their accounts.

Forbes reports multiple right-wing accounts on X, the platform formerly known as Twitter, called on subscribers to Disney’s streaming service Disney+ to cancel their subscriptions, with the X account End Wokeness posting instructions for cancellation with the caption: “Stop giving money to people that hate you.”

Those calls follow Disney’s decision earlier this month to suspend its advertising on the social media platform, joining a growing list of companies including Apple, IBM, Lionsgate and Xfinity, following the release of a scathing report that found advertisements on X alongside pro-Nazi posts, and after Musk endorsed a post widely condemned as antisemitic.

Disney’s decision to stop running ads on X could cost the social media platform millions of dollars, while X users’ calls for a boycott of Disney+ would have to reach many of its 146 million subscribers (as of August) to have an equivalent effect.

Speaking at the New York Times’ DealBook Summit on Wednesday, Musk accused advertisers that left the platform of “blackmailing” him with money and crudely told them to “go f**k themselves,” while addressing Iger in the crowd, saying, “hi Bob.”

Iger, also speaking at the summit, said he has “a lot of respect for Elon and what he’s accomplished,” but took exception with Musk’s endorsement of the post on X, saying: “By him taking the position that he took in quite a public manner, we just felt that the association with that position and Elon Musk and X was not necessarily a positive one for us.”