WI Radio: Magnum Media Closes on WCFW 105.7 FM

Bushland Radio Specialties/WCFW, has closed on its sale of  WCFW-105.7 FM and 99.1 W256AE-FM, both licensed to Chippewa Falls – Eau Claire, Wisconsin to Magnum Radio, Inc., d/b/a Magnum Media.  Roland and Patricia Bushland, have owned and operated WCFW since its inaugural broadcast on the airwaves on October 20, 1968.

Rollie Bushland stated, “Pat and I appreciate the many well wishes we’ve received from our loyal listeners and business associates since we announced the sale to the Magnums back in June. As I said back then, it takes time for these transactions to wind their way through the FCC, but we got through it without any hiccups.”

Pat Bushland said, “Rol is 88, and I’ll be 83 later this month. After nearly 54 years, we’re both looking forward to being able to sleep through storms without having to worry about equipment getting damaged and taking us off the air. Now it’s Dave, Ty, Reid and Chelsey Magnum’s turn.”

 

Dave Magnum

Dave Magnum added, “Rollie & Pat remind me of my parents, grandparents and my late wife Lynn’s folks, too. I’d like to think that we’re all cut from some of the same cloth. We’re honored that the Bushlands chose us to be the next stewards of the radio station they founded and successfully operated for over five decades.”

Magnum Group Director of Engineering, Chris “Doc” Tarr, said that Contract Engineer and Eau Claire native, Jon Zecherle, who has performed maintenance on WCFW for over 30 years, will continue in that role after all the new equipment is installed.

Magnum operates 25 Wisconsin Radio Stations: 105.7 WCFW in the Eau Claire market, 8 in the La Crosse market, 1 in the Green Bay market, 11 in the Madison market and 4 in the Milwaukee market.