P1 Media Group and MRC Data have again tested the appeal of the 40 most-played and 40 most-streamed Christmas songs from the 2020 Holiday Season, a total of 60 unique songs, according to BDSradio, one of MRC Data's most widely used tools showcasing airplay, sales, and streaming side-by-side.
P1 Media Group conducted a survey with radio listeners nationwide likely to listen to a local all-Christmas music radio station this holiday season.
For the fifth consecutive year "Jingle Bell Rock" by Bobby Helms is America's #1 testing Christmas song. "Christmas music's appeal remains as strong as ever amongst American radio listeners who listen to All Christmas stations 'frequently' or 'sometimes' and personally enjoy Christmas music on a local radio station during the holiday season," said P1 Media Group Partner and co-founder Ken Benson.
"As we often see, there is lots to learn when we compare radio airplay to on-demand streaming data, even with holiday music. Understanding streaming data can help broaden the appeal of your station," added MRC Data Head of Independents Haley Jones.
A total of eight songs from the Top 40 most-streamed songs list tested better with likely Christmas radio listeners than eight songs from the Top 40 most-played songs list. The data suggests these eight songs can be played more on all-Christmas radio stations:
There are six new entries on the list for 2021:
"As we often see, there is lots to learn when we compare radio airplay to on-demand streaming data, even with holiday music. Understanding streaming data can help broaden the appeal of your station," added MRC Data Head of Independents Haley Jones.
A total of eight songs from the Top 40 most-streamed songs list tested better with likely Christmas radio listeners than eight songs from the Top 40 most-played songs list. The data suggests these eight songs can be played more on all-Christmas radio stations:
- Frank Sinatra - Jingle Bells (ranked #47 on the 2020 BDS Airplay chart)
- Jimmy Durante - Frosty the Snowman (#50)
- Perry Como - It's Beginning to Look a lot like Christmas (#69)
- Chuck Berry - Run Rudolph Run (#70)
- Earth Kitt - Santa Baby (#78)
- Dan Hathaway - This Christmas (#84)
- Michael Bublé - Have Yourself a Merry Little Christmas (#182)
- Nat King Cole - Deck the Halls (#1,119)
There are six new entries on the list for 2021:
#19 Amy Grant - Winter Wonderland
#32 Donny Hathaway - This Christmas
#35 Jackson 5 - I Saw Mommy Kissing Santa Claus
#36 Earth Kitt - Santa Baby (Madonna's version was #55 in 2020)
#53 Faith Hill - Where Are You Christmas
#56 Bing Crosby - Mele Kalikimaka
Ariana Grande's "Santa Tell Me," 2014, and Kelly Clarkson's "Underneath the Tree" from 2010 are the two highest testing original Christmas songs from the Millennium ranking #46 and #48.
🎅The Christmas Music Top 40:
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