Edison Webinar To Unveil Report On 'The Spoken Word'

Americans’ share of listening to spoken word audio is consistently growing. 

For its third year, The Spoken Word Audio Report from NPR and Edison Research documents how news, podcasts, audiobooks, and talk radio’s share of audio listening is at an all-time high. Young and diverse listeners are consuming spoken word content at rates never recorded before. This year, NPR and Edison Research explore the listening preferences and motivations among spoken word audio consumers.

Lamar Johnson, Vice President of Sponsorship Marketing at NPM, and Megan Lazovick, Vice President at Edison Research, on Thursday, November 11th at 2:00 p.m. ET will make a live webinar presentation of the findings from the third annual Spoken Word Audio Report.

Click here to register for The Spoken Word Audio Report 2021 webinar

In this webinar, viewers will learn:

• How much Spoken Word’s share of audio has grown in the last year (*hint* It’s a lot!)
• Which demographic groups are driving the increase in listening and how their listening compares to other listeners
• How listeners are discovering spoken word audio content
• How much of the increase in spoken word audio listening can be credited to the popularity of podcasts
• Excerpts from in-depth interviews with young and diverse listeners highlighting the type of content that resonates with them most

The Spoken Word Audio Report is derived from a national quantitative survey and analysis of in-depth, one-on-one interviews. It also includes seven years tracking data from Edison Research’s Share of Ear® study, measuring the daily listening habits of Americans using a 24-hour diary.