Sony Music Expanding Global Podcast Push

Sony Music Entertainment has acquired Somethin’Else, the UK’s largest independent producer of audio programs, as record labels accelerate their fast-growing push. Global podcast market..

California News Times reports Sony said transactions completed at unspecified amounts will be used to expand its global podcast division under the control of Somethin’Else’s management.

Founder and CEO Jez Nelson and production company CEO Steve Ackerman will co-head Sony’s Global Podcast, with two men running business units in the United Kingdom and the United States, respectively. I will.

Once overlooked media sector niches, podcasting and audio have become a hot investment area for groups such as Amazon. Spotify And Apple as a format has become one of the forefront of the music streaming war.

Founded by Nelson, Sony Tarain, and Chris Phillips in the early 1990s, Somethin’Else has gradually expanded from radio to television, podcasting, and the production of social media content for brands and events.

It is the largest independent supplier of audio programs to the BBC and has recently developed a partnership with Sony on certain podcast projects.Includes shows performed by groups David Tennant will do a podcast at. .. ..And Pure white deception..

Over the past two years, Sony has spent more than $ 3.5 billion under CEO Kenichiro Yoshida, accumulating video and audio content for the entertainment business, which generates more than half of its profits. This investment has helped Japanese consumer electronics makers reestablish their position as a supplier of movies, music and games.

Dennis Cooker, president of Sony Music’s global digital business, said the deal would help Sony’s “rapid market expansion.” “We are delighted to be part of Sony Music at a time that feels like a crucial moment in the growth and acceleration of the global podcast industry,” said Ackerman and Nelson.