As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors, reports eMarketer. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. Nearly a third of their daily time spent with media will be on mobile.
Whether hunkered down at home or working in jobs that require a physical presence, most people have changed their behaviors over the past year—either to preserve their health or because of changes in options for entertainment, shopping, school, or work. That’s had a profound impact on how media is consumed.
Prior to the pandemic, we expected growth in mobile time spent to slow and level off within a few years. Instead, average time spent on smartphones, tablets, and feature phones in 2020 increased by just over half an hour per day to reach 4 hours, 16 minutes (4:16), about 28 minutes more than we had predicted back in November 2019.
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