Chip & Joanna Gaines To Launch Their Own Cable Network

Chip & Joanna Gaines

Chip and Joanna Gaines turned their home-renovation business into a huge industry and became household names, thanks to HGTV series "Fixer Upper."

But they have bigger things in store for their new cable network, now in the works from HGTV parent Discovery.

The channel will be launched in summer 2020 and replace Discovery's DIY network, the couple exclusively tell USAToday. It is expected to be branded with some variation of their Magnolia banner, which grew out of their construction business.

A website and streaming app are also in the works. And the couple will star in a new signature show on the network, among other potential series, that goes beyond home renovation.

"The difference moving forward is Jo and I are going to be able to tell more of our life stories," Chip says. "And so, as opposed to it being a very narrow vein in our universe, which is obviously construction and design and the things we do for a living, for us we feel like there’s a more holistic story to be told here, and that’s what we’re going to focus on."

"Fixer Upper," among HGTV's top series, ended last April, followed by Joanna-centered spinoff "Behind the Design."