Nike’s selection of Colin Kaepernick as one of the new faces of the company has certainly brought media attention and controversy, but it’s also having a noticeable effect on the bottom line.
A new report from Edison Trends says Nike’s online sales grew 31% from Sunday through Tuesday of Labor Day weekend this year. That’s notably better than last year’s 17% seasonal increase.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory,” the company said in a statement.
The report does not factor in brick-and-mortar sales, according to Fortune.
To amass the data, Edison Trends analyzed purchases from 3 million Americans’ email receipts, looking at the purchase of any Nike product from more than 200 U.S. retail outlets, as well as Nike.com.
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