Louisville Radio: WGHL Flips to Alternative

Alpha Media/Louisville has flipped WGHL-FM to Alternative as "ALT 105.1."

The station previously known as "G105.1 The Throwback Station," switched to ALT 105.1 on August 31st.

Alpha Media Executive VP/Content Scott Mahalick said, "Alternative Rock is an explosive growth format and Alt 105.1 is a perfect fit in our group of stations in Louisville. Alt Louisville marks the return of contemporary Rock to Louisville on 105.1 FM."

Alpha Media, Louisville Senio VP/Market Manager Steve Bearance stated, "Alternative Rock is now in Louisville and I couldn't be more excited as we also strengthen our cluster with the ability to add throwbacks to our Urban AC, Magic 101.3."

WGHL 105.1 FM (1.9 Kw) Local Coverage

"It's been too long since a true Alternative station was in Louisville serving its listeners. This move raises the level of all our brands and brings a sound that has been missing. I'm so excited for the NEW ALT 105.1," remarked Operations Manager Ben Davis.