Westwood One has announced it is making good to advertisers on its promise to provide analytics for native advertising and live reads by expanding its partnership with Veritone® to monitor, verify, and measure in-content audio ad units and sponsorship campaigns across Westwood One’s live programming -- from Sports and News/Talk to Music and Entertainment.
The service has proven to be such a valuable and powerful tool for advertisers demanding greater ROI and analytics that it was extended to additional live network programming, including The Mark Levin Show, The Michael Savage Show, The Chris Plante Show, The Lia Show, The Blair Garner Show, NASH Nights Live, Ty, Chuck, and Kelly, The Bob & Tom Show, Zach Sang Show, and many more.
Veritone will provide Westwood One’s advertisers with near-real-time, audience and content analytics through its aiWARE™ platform. It connects audience data to verify ad and sponsorship efficacy, provides strategic content discovery and 360° analytics, smart content management, and media sharing and distribution. The Veritone aiWARE platform makes AI accessible and actionable by combining more than 125 of the most advanced cognitive engines across major cognitive categories with a suite of powerful applications and its proprietary Conductor™ orchestration layer that utilizes cutting-edge machine learning techniques to optimize results.
“This addition to our best-in-class ROI and accountability insights toolset is another first for the radio industry. Our advertisers can personally ensure their messages are delivered,” said Suzanne Grimes, EVP Corporate Marketing, Cumulus Media and President of Westwood One. “In addition to verification, which is crucial, our advertisers can monitor their own campaigns. Voiced reads, in-program interviews, commercial audio, and native brand mentions airing during Westwood One live programming are now captured and made searchable.”
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