Each year in the summer, audiences shift and certain formats surge during the dog days of the year. And with the release of Nielsen’s portable people meter (PPM) results for the July survey, a very similar story—as we’ve seen in past summers—is playing out again.
Classic Hits and Classic Rock stations are once again vying for the format of the summer designation; in this, we look at major music formats across the first five months of the year and then compare those with the results of the June, July and August surveys.
The summer of 2017 is turning into a two-horse race, with Classic Hits making strides in July. Classic Rock’s June and July audience share increased 9% from the beginning of the year, with Classic Hits just behind, up 6% over that same time.
Meanwhile, for Country radio, the days of setting new records in the summer are now in the rearview mirror; despite the slowed growth, however, the format has seen an uptick in tune-in this summer, with the share among listeners 6 and older up from last July.
Summertime is the annual peak for Country listening. In 2013 and 2014, the format surged to new heights, setting a bunch of records along the way.
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