SLC Radio: KENZ Flips To Top40 As Power 94.9

Cumulus Media announces that KENZ 94.9 FM launched Wednesday as Power 94.9, “Utah’s New Hit Music”.

The station, previously known as “94-9 The Vibe”, was formerly programmed as Classic Hip Hop. Power 94.9 debuted its Top 40 format featuring the biggest hits from today’s hottest artists.

Patrick Reedy, Vice President/Market Manager, Cumulus Media-Salt Lake City said: ”We’re excited to offer a fresh CHR approach to the Salt Lake City market. Although there are some very well-programmed CHR’s in SLC currently, we believe Rick Vaughn’s prior multi-city success in exploiting listeners’ unmet needs within the CHR format speaks for itself. In addition, we also believe that advertisers will find Power 94.9 to be the perfect complement to our sister station B98.7.”

KENZ 94.9 FM (48 Kw) Red=Local Coverage Area

Rick Vaughn, Program Director, Power 94.9/KENZ-FM said: “Without handing everyone our playbook, I think listeners will feel very quickly the difference between Power 94.9 and every other station in Salt Lake City – and love what they hear.”

Vaughn is a three-time winner of Top 40 Program Director of the Year, and has led winning CHR stations in Chicago, Atlanta, Hartford and Philadelphia.

As Classic HipHop, KENZ-FM had a 1.1 share of listeners 6+ in the December survey, down from a 1.7 one year earlier. The station flipped from modern rock to classic hip-hop in Sept 2015

Power will be up against: iHeartMedia Top40 KZHT 97.1 FM, which ranked fourth in Nielsen’s December survey with a 6.3; and a pair of Broadway Media stations...KUDD Mix 105.1 FM, which finished ninth with a 4.1; and rhythmic CHR sister  KUUU 92.5 FM, 15th with a 2.5.