(Reuters) - Emmy-winning actress Mary Tyler Moore, who brightened American television screens as the perky suburban housewife on "The Dick Van Dyke Show" and then as a fledgling feminist on "The Mary Tyler Moore Show," died on Wednesday at the age of 80, a representative said.
Moore, who won seven Emmy Awards for her television work, died in the company of friends and her husband, Dr. S. Robert Levine, representative Mara Buxbaum said in a statement.
Moore also was nominated for an Academy Award for the 1981 film "Ordinary People," playing a character very different from her TV roles - an icy woman coping with a suicide attempt by her 18-year-old son.
Moore's eponymous show and "The Dick Van Dyke Show" were both among the most popular sitcoms of their time, with the former ranking seventh and the latter No. 20 on TV Guide's 2013 list of best television shows.
Moore, asked by Reuters in 2012 when she was given the SAG lifetime achievement award how she wanted to be remembered, said: "As a good chum. As somebody who was happy most of the time and took great pride in making people laugh when I was able to pull that off."
Moore had emerged on television in the early 1960s when many of the women in leading roles were traditional, apron-wearing stay-at-home moms like June Cleaver on "Leave It to Beaver."
Moore's bright-eyed Laura Petrie character was prone to moaning "Oh, Rob!" at her husband in moments of exasperation on "The Dick Van Dyke Show," but she chipped away at that stereotype. For one thing, she wore stylish pants rather than house dresses and styled her hair like Jacqueline Kennedy's.
Moore's Mary Richards character on "The Mary Tyler Moore Show" went even farther. Mary Richards focused on her career as an assistant producer for the news show at television station WJM in Minneapolis and was determined to fulfill the lyrics of the show's theme song - "You're going to make it after all" - as she joyously flung her beret into the air in the show's opening credits.
While she may have had conservative Midwestern values and been a bit naive and prim, 30-ish Mary Richards was, by 1970s television sitcom standards, a budding feminist. She lived on her own, was not hunting a husband and protested that she was not being paid as much as a male counterpart.
"YOU'VE GOT SPUNK"
Ed Asner, playing Mary's gruff boss, Lou Grant, summed up her character and their relationship in the show's first episode.
"You know what?" he growled at her. "You've got spunk. I hate spunk!"
"The Mary Tyler Moore Show," whose seven-year run ended in 1977, had a solid cast and great writers and won the Emmy for best comedy in each of its final three seasons. It was the cornerstone of MTM Enterprises, the company Moore and then-husband Grant Tinker used to launch three spin-offs - "Lou Grant," "Rhoda" and "Phyllis"- as well as other hit shows such as "The Bob Newhart Show," "WKRP in Cincinnati," "Hill Street Blues" and "St. Elsewhere."
One of New York-born Moore's first entertainment jobs was appearing as Happy Hotpoint, a singing and dancing pixie in television commercials for Hotpoint appliances. In 1961 she was cast on "The Dick Van Dyke Show." Moore won two supporting actress Emmys for that show and four best-actress Emmys for "The Mary Tyler Moore Show."
"I'm not an innately funny person," she told The New York Times. "I find it an almost overbearing responsibility when I think about having to be funny. I like simply standing next to the funny person. Just being part of what caused the laughter is great fun for me."
Moore won an Emmy in 1993 for the TV movie "Stolen Babies," giving her a total of seven for her career, including one special Emmy in 1974 as actress of the year. She was nominated nine other times.
She was given a special Tony Award for her work in "Whose Life Is It Anyway" on Broadway.
OFF-SCREEN STRUGGLES
Moore's life was not all awards and perky television characters. She grew up in New York and Los Angeles with an alcoholic mother, a demanding father and many self-doubts. When she became a mother herself, she felt guilty about not spending more time with her son, Richard, when he was young.
Shortly after "Ordinary People" came out in 1980, Richard, 24, was killed when a shotgun he was handling discharged - a death that was ruled accidental.
Moore's 19-year marriage to Tinker ended in divorce in 1981 amid what she said was a lot of drinking and too little talking. She eventually went into rehab at the Betty Ford Center.
During her time on "The Mary Tyler Moore" show, Moore was diagnosed with diabetes, which affected her vision in later years, and in 2011 she had a benign brain tumor removed.
After the end of "The Mary Tyler Moore Show," Moore tried two variety shows but neither caught on. Two other shows set in newsrooms - "Mary," in which she played a newspaper columnist, and "New York News," starring Moore as a newspaper publisher - also were short-lived.
Moore still appeared frequently in one-off television roles and in plays. In 2003 she quit the Broadway play "Rose's Dilemma," however, after playwright Neil Simon sent her a letter shortly before curtain time saying, "Learn your lines or get out of my play."
Moore, who became an activist for diabetes research and animal rights, wed for a third time in 1983, marrying Levine, a cardiologist who had treated her mother.
Tinker, who Moore described as her mentor, died in November.
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