DC Radio: CBS Partners With Wrapify To Reach Consumers

CBS RADIO Washington, D.C., comprised of WPGC 95.5 FM, WIAD Fresh 94.7 FM, WLZLEl Zol 107.9 FM, WJFK 106.7 The Fan and CBS Sports WJFK 1580 AM, has entered into a strategic partnership with Wrapify, a new, exclusive, mobile outdoor marketing company, to supply D.C. Metro advertisers with out-of-home advertising that’s currently limited in the market.

Interested consumers can download the Wrapify app – available on the iPhone and Android devices and apply to have their personal vehicle wrapped with local advertising messages. In return, the drivers are paid a monthly fee. The app tracks a vehicle’s mileage and route and combines the data with local traffic patterns to determine the number of impressions made on consumers on a particular day and time. The ability to measure the out-of-home advertising messages is a key component to Wrapify’s exclusive technology.

“Wrapify is proud to provide hard-working Americans with an effortless way to supplement their income through something they’d be doing anyway – driving their personal vehicle,” says James Heller, CEO of Wrapify.

“Partnering with CBS RADIO Washington, D.C. brings Wrapify the ability to roll out large scale sales efforts in the D.C. market while providing our partners with a way to integrate visual impressions into their advertising campaigns.”

Steve Swenson, SVP and Market Manager of CBS RADIO Washington, D.C., added, “This partnership will strengthen our marketing assets in the area by providing our clients with a way to reach more out-ofhome consumers. Our clients will literally own the eyes and ears on the road and we will be able to provide them with detailed analytics on how their messages are being seen – an important component that sets this product apart from similar services.”