Cumulus Extends Rush On Its News/Talk Stations

Rush Limbaugh

Premiere Radio Networks and Rush Limbaugh’s agreement with Cumulus Media  to syndicate his radio show on its news/talk stations has been renewed through 2019.

Cumulus Media said that the deal was a “multi-million-dollar” one and that it “represents Limbaugh’s increased power and audience appeal as the most-listened-to national radio talk show host in America."

In the last year, according to Nielsen Audio, “The Rush Limbaugh Show” experienced combined audience growth of +49 % with Persons 12+ and +23% with Adults 25- 54 on Cumulus-owned stations in WLS 890 AM Chicago; WJR 760 AM; WMAL 630 AM / 105.9 FM, Washington, D.C.; WBAP 820 AM Dallas; and KSFO 560 AM in San Francisco.

Nationwide, the program has experienced significant year-over-year audience growth in 2016 with Persons 12+ (+21%), Adults 25-54 (+13%), Adults 18-34 (+12%) and Women 25-54 (+17%). (Sources: Nielsen Audio, JAN-NOV Avg 2016 vs 2015, PPM Exact Times, AQH - Combined AQH; Nielsen Audio, JAN-NOV Avg 2016 vs 2015, PPM, Exact Times, AQH).

Bob Walker, who co-heads Cumulus’ office of programming and serves as senior vice president of operations, said, “Rush is a unique and true broadcaster, and we’ve had a successful partnership for many years. We’re pleased to continue offering the Rush Limbaugh show on our market-leading brands, which connect with millions of consumers and drive positive results for our partners,” Talkers reported.

Commenting on the deal renewal, Premiere Networks President Julie Talbott said, “Rush continues to be a dominant force in Talk radio. From continued ad sales growth and increased audience levels, to unparalleled audience connection, having an iconic talent like Rush in a station’s lineup drives valuable opportunities for advertisers and strategic partners. We’re delighted to continue our partnership with Cumulus.”