"GMA" was the most-seen program in the first quarter of 2016. "GMA" averaged 5 million viewers while "Today" drew 4.82 million and "This Morning" attracted 3.81 million. CBS was up 11 percent from a year ago while ABC was down 10 percent and NBC was off 3 percent.
The first-rate team of Charlie Rose, Gayle King and Norah O'Donnell has transformed the CBS broadcast into a pleasant, informative way to start the day. They know how to give the news, they know how to have fun, and they know the difference between the two. People from Bryant Gumbel to John Oliver have praised the CBS team for good reason.
The Orlando Sentinel reports in the 25-to-54 age group, which is most important to news advertisers, NBC's "Today" averaged 1.89 million viewers while "GMA" drew 1.73 million and CBS pulled in 1.14 million.
From a year ago in that age group, CBS was up 11 percent, ABC was down 12 percent and NBC was flat.
So winning is nice, but gaining is grand, too. "CBS This Morning" has had 42 straight months of audience growth in year-to-year comparisons.
CBS had its best first quarter in total viewers in 22 years and its best showing with the 25-to-54 age group in five years.
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