AdLarge Media Names Yvonne Lacey VP/Digital Sales Development

Yvonne Lacey

AdLarge Media has announced the hiring of media executive Yvonne Lacey as Vice President, Digital Sales Development for the company’s growing portfolio of streaming and on-demand/podcasting.

A highly regarded media strategist, Lacey has worked at the brand level and for advertising agencies, leading the development and execution of digital and broadcast media campaigns. In her multi-faceted role at AdLarge Media, Lacey will be the point person for the sales team on all things digital, reporting to Chief Revenue Officer, Don Wachsmith.

“Yvonne possesses a passion for audio and a talent for content curation that energizes a campaign,” said Cathy Csukas, Co-Founder and Co-Chief Executive Officer, AdLarge Media.

“As on-demand/podcasting continues to gain traction in the marketplace, brand marketers and their agencies want to understand how to fully utilize the platform’s advertising opportunities to effectively and efficiently maximize listener connections. Yvonne’s insider’s perspective gives her the vision to recognize which strategy will accomplish a specific campaign’s goals.”

Lacey spent much of her early career at FOX Broadcasting, one of the first television networks to embrace digital audio advertising. As National Media Director for FOX, she marketed its prime-time programming on traditional and digital media and was an integral part of the network’s unprecedented eight-year run as #1 among Adults 18 to 49.

 Lacey joined start-up ad agency TWONIL, LLC, in 2013 to launch their audio department, and guided more than $10 million in annual digital and terrestrial audio advertising on behalf of clients such as Zillow, GameFly, WiX.com and NatureBox. She hosts her own podcast and has developed and led planning, buying and campaign executions for a multitude of clients.