Modesto-Stockton Radio: iHM Names Louie Cruz SVP/Programming

Louie Cruz

iHeartMedia has named Louie Cruz as the Senior Vice President of Programming for Modesto/Stockton, effective immediately.

The radio cluster includes Hot AC KOSO 92.9 FM, Rhythmic AC KQOD  100.1 FM, Active Rock KMRQ 96.7 FM, AC KJSN 102.3 FM, News/Talk KFIV 1360 AM and produces notable marquee events.

“Louie adds the experience we’re looking for in Modesto,” said Steve Geofferies, Executive Vice President, iHeartMedia West Division. “This is a terrific opportunity for him to grow as an Senior Vice President of Programming and continue his growth with our company.”

Cruz’s career includes work at KSFM in Sacramento, KXJM in Portland, KSSX in San Diego, KWIN, KWNN and KQOD in Stockton/Modesto, KKBB in Bakersfield and KRTO Santa Maria/Pismo.

“I grew up in the Central Valley and could not be more excited to take on this new role with iHeartmedia,” said Cruz. “Going home to oversee the future success of these great radio stations is a dream come true! I do want to say thank you to Andrew Jeffries, Melissa Forrest, John Peake, Jeff Negrete and Steve Geoffries for this incredible opportunity!”