After The Beatles stopped touring, and because travelling around the globe to promote new releases was impossible, the band increasingly made what could be described as “mini movies”. These pioneering promotional films and videos helped to define the way we have come to watch music, not least because The Beatles approached filming with the same ease and innovative spirit they brought to the recording studio, exploring new creative possibilities with infectious delight. Showcasing the band’s filmed work to accompany their 27 No.1, U.K. and U.S. singles, The Beatles 1 is newly restored and expanded in multiple configurations for global release on November 6 by Apple Corps Ltd/UMG.
The new editions of The Beatles 1 have been made possible following extensive research, and restoration of the original promo films, classic television appearances and other carefully selected videos spanning the band’s history. Apple Corps dug deep into The Beatles’ vaults to select a broad range of films and videos for their rarity, historical significance and quality of performance. An 18-person team of film and video technicians and restoration artists was assembled by Apple Corps to undertake painstaking frame-by-frame cleaning, colour-grading, digital enhancement and new edits that took months of dedicated, ‘round-the-clock work to accomplish.
The result is a visual run down of The Beatles’ number one records, as well as the additional tracks on the bonus disc of Beatles 1+ that show the band in previously unseen standards of clarity and quality; many of the films and videos have never before been commercially released, in whole or in part.
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