Despite the fact that three quarters of Americans listen to music online in a given week, radio is still the king of new music discovery, says Nielsen.
The company Monday released its fourth annual Music 360, a survey of American music listeners that includes a slew of information regarding how people first access new music.
The company claims that most Americans hear over 24 hours of music a week.
The majority of listeners, 61 percent, still report first hearing new bands through local AM/FM, or satellite radio. The report suggests radio music discovery is actually increasing, showing a “7 percent increase over last year,” and a 10 percent increase over the 51 percent Nielsen reported in January. It appears, to many listeners, the old ways are still the best.
Despite radio still reigning supreme, streaming is very much on the rise. Coming on the heels of BMI’s report that internet-based music is generating more money than ever, Nielsen says that online users streamed 135 billion tracks in the first half of 2015, compared to 164 billion in all of 2014. Most of those plays were from free services, according to the data, reports digitaltrends.com.
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