How Generations See Themselves

A majority of US Millennials (18-34) don’t consider themselves part of the Millennial generation and only 30% say that the “Millennial” label applies well to them, reveals the Pew Research Center in newly-released survey results. It’s actually not the first survey this year to come to that conclusion: earlier this year, a poll from the Public Religion Research Institute (PRRI) found just one-third of 18-35-year-olds believing that the label “Millennial” describes them well.

One reason why Millennials might not identify with that label? They don’t see their generation in a very positive light.

The Pew survey identified a host of traits and asked respondents whether those qualities (both positive and negative) describe their generational overall. Intriguingly, Marketing Charts reports there was a strong age skew in the majority of the results, with older generations more likely to see themselves in a positive light and Millennials most likely to ascribe negative traits to their generation.