Shannon Kelley To Head-Up Digital Content for Beasley

Shannon Kelley

Beasley Media Group has announced the appointment of Shannon Kelley to the newly-created position of Corporate Director of Digital Content.

In this capacity, Kelley is focused on designing and implementing an actionable digital content strategy with the intention of expanding the company's brands in the digital space, while increasing traffic to websites, streams and apps. She is based in Charlotte, NC and reports to VP of Programming Justin Chase.

Most recently, Shannon served as Director of Digital Content for the Beasley Media Group Charlotte cluster, which includes 5 FM and 2 AM radio stations. She began her career in broadcast media with CBS Radio in May of 2000 at the inception of the company's digital presence. Working her way up the ladder from Webmaster to Digital Content Manager and then to Digital Content Director for the 7 station Charlotte cluster, Shannon and her team received the CBS Radio Music Stations Digital Content Market of the Year award for Medium Markets in 2012.

She joined Beasley Media Group through the CBS/Beasley market swap in late 2014.

Vice President of Programming Justin Chase comments, "We were impressed with Shannon from the moment Beasley entered the Charlotte market. Her vast knowledge of the digital space, innovative ideas, and her longtime leadership of the successful Charlotte Digital Content team made her a great choice for this new and vital position."

"The opportunity to work with product, programming and market webmasters in creating innovative digital content experiences for Beasley's listeners is an exciting one; and inspiring the digital professionals within our Company to reach new levels of success in this important area is a personal and professional goal that I can't wait to achieve," said Kelly.