Are Lady Gaga's 15-Minutes Over?

It’s already known as ARTFLOP.

On Nov. 6, Lady Gaga released her third studio album, “ARTPOP.”

And, according to The New York Post, “ARTPOP” is on track to lose $25 million for her label, Interscope, prompting ­rumors of imminent layoffs.

But it’s not just album sales, according to the Post's lengthy piece.

When Gaga opened this year’s MTV Video Music Awards, her performance was eclipsed by the twerking Miley Cyrus. Gaga’s work as both host and performer on a recent “Saturday Night Live” was underwhelming, and her recent ABC special, “Lady Gaga & The Muppets’ Holiday Spectacular,” had a dismal 0.9 rating among viewers ages 18 to 49, with just 3.6 million viewers total.

What’s gone so wrong?

She credited the Haus of Gaga with engineering her rise. There was Troy Carter, the brilliant and loyal manager who signed her in 2007; Laurieann Gibson, her choreographer and creative director; and Nicola Formichetti, the visionary stylist who refined her catchall approach to eccentric dressing, turning her into a high-fashion obsession as well as a regular in tabloids, newspapers and gossip blogs.

Lady Gaga with Toony Carter

Then, Formichetti quit this past summer. “I’ve done two albums with her, it’s been like five years, and you know . . . I cannot do it every day,” he told WWD. “She changes like five times a day; it’s insane.”
Formichetti’s absence is keenly felt; since he quit, Gaga’s looks have become crude, obvious, off-putting.

In November 2011, Gaga also parted ways with choreographer Gibson. “No judgment, but it just got a little dark for me, creatively,” Gibson told “Entertainment Tonight Canada.”

The most shocking defection from Gaga’s camp came last month: Carter, the veteran manager who guided her ascent, quit less than a week before ARTPOP’s release. Gaga’s label was concerned that the rec­ord had no hits and asked her to tweak some of the tracks, or release the record as an EP. She declined, and Carter ­attempted to intervene, to no avail.

And without anyone formidable to guide her, Lady Gaga, for the first time in her career, seems culturally tone-deaf, releasing an album that’s ostensibly about modern art to a public that doesn’t care.

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