Harris Interactive Inc. agreed to be acquired by Nielsen Holdings N.V.
in a deal estimated at about $117
million, a move that gives Nielsen the market research firm known widely for
The Harris Poll.
According to wsj.com, The offer price of $2 a share, represents a 3.8% discount to
Friday's close. The stock recently was down 4.3% at $1.99 but has soared 66%
this year.
Harris Interactive's board has approved the deal, and some
of its directors, representing 12% of the company's shares have agreed to
tender their stock to the offer.
Earlier this year Nielsen completed its $1.26 billion deal
for Arbitron Inc., which is best known for measuring radio audiences, but also
has had some success at figuring out how to measure media usage across
different outlets, including the Web and mobile devices.
John J. Lewis, president of Nielsen's Americas business,
said the combined capabilities of the two companies will provide better and
more integrated insights for Nielsen's existing consumer-product group and
media clients.
Harris Interactive President and Chief Executive Al
Angrisani said the deal reflects the successful completion of the company's
turnaround effort that started during July 2011.
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