The world has changed and according to
the researchers at Frank N. Magid Associates smartphones and tablets
are now the heart of the connected content universe.
According to their research, 74% of
Americans now own a smartphone. That figure jumps to 89% for those
who are 18-34. As for tablets, 52% of us have them and 63% aged
18-34 have one. According to Magid for those 18-34 the gadgets are
now the primary source of entertainment.
Not only that, but Magid believes video
is now the primary source of communication. They cite the growth of
Instagram, Tumblr, Pinterest, Snapchat, and Vine as showing that
consumers are increasingly preferring to communicating through visual
means. YouTube, Buzzfeed, and Reddit are top sources of
informational content and transforming the way news is consumed,
according to the researchers.
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