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| Steve Dahlman photo |
It took a few months to happen, but tomorrow, WGN Radio will
host an official ribbon cutting ceremony for its recently renamed and renovated
Allstate Showcase Studio.
Chicagoradioandmedia.com reports the ceremony will take place Friday
afternoon outside of the studios, which are located at the base of Tribune
Tower, 435 N. Michigan Avenue in Chicago.
The 4:30pm ribbon cutting will feature WGN-AM personalities
and staffers, as well as Allstate Insurance Company executives. At
approximately 5:15pm, Garry Meier will have a live interview with Alice Byrne,
Field Senior Vice President for Allstate's Midwest Region.
After the event, pictures and videos from the ribbon-cutting
ceremony will be posted on WGNRadio.com.
Back in April, WGN Radio announced new partnership with its
longtime sponsor, the Allstate Corporation. On May 1st, WGN-AM's Showcase
Studio overlooking Michigan Avenue was renamed as the Allstate Showcase Studio.
The famous Chicagoland-based insurance company had been granted the naming
rights to the Chicago radio station's famous, over 25 year-old, street-side
radio studio.
Allstate's sponsorship agreement with the radio station
included an interior studio wrap featuring WGN Radio and Allstate graphics, as
well as on-air naming recognition. Financial terms and the exact length of the
multi-year agreement were not made public.
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