New York Market Radio [NYMRAD] will present a panel focusing
on "How Radio Creates the Next Star." Offering insiders'
perspectives, the panel will host entertainment industry leaders, brand
decision-makers, and business leaders who will discuss radio as a powerful
vehicle in today's media world.
Presented during Advertising Week 2012, "How Radio
Creates the Next Star" will take place on Monday, October 1 at the Times Center
located at 242 West 41st Street in New York City. The panel will kick off with
a special keynote presentation from Grammy Award-winning music industry
executive, songwriter, producer and TV celebrity, L.A. Reid.
Additional "How Radio Creates the Next Star"
speakers include music and advertising luminaries, such as Mark Shimmel, Chief
Operating Officer, Epic Records; Steve Bartels, President and Chief Operating
Officer, Island Def Jam Music Group; and Bozoma Saint John, Music and
Entertainment Marketing, PepsiCo, and moderated by Ebro Darden, Vice President,
Programming, Emmis, New York.
"Radio is not a passive medium," stated Joe
Puglise, NYMRAD Chair and President and Market Manager, Clear Channel Media and
Entertainment, New York. "It is a
uniquely powerful tool that influences tastes, establishes trends, and defines
brands. As such, we are thrilled to present a unique and interactive approach
to showcase how and why radio works to build brands."
Deborah Beagan, Executive Director, NYMRAD added, "Each
and every day radio connects millions of consumers to brands in an environment
that is relevant and personal. Radio goes far beyond the dial and is a critical
marketing tool for brand-builders that fully understand how to harness and
leverage its power."
For more information about New York Market Radio, click here.
For more information or tickets to the "How Radio
Creates the Next Star", click here.
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