US spot radio revenues edged up 1% year-over-year to reach
$3.76 billion in Q2, per a September 2012 report [pdf] from the Radio
Advertising Bureau (RAB). Off-air revenues grew more rapidly, increasing by 4%,
though digital was the fastest-growing segment for the first half (H1) of 2012,
up by 7%. (The report excludes network radio data for Q2 as the cooperating
threshold representing 90% of revenues was not reached.)
Despite digital’s above-average growth, the segment
accounted for just 4.5% of combined spot, digital, and off-air revenues in H1.
Spot revenue, which made up 86% of combined revenues for those 3 segments, was
flat year-over-year in H1. (Marketingcharts.com)
No comments:
Post a Comment