Forever Communications and Grace Broadcasting Services officially swapped radio broadcast frequencies on Monday.
According to a story at jacksonsun.com, Grace Broadcasting
now transmits its Christian music format called “The Dove” over 105.3-FM.
Forever Communications now broadcasts a mix of music from the 1970s to today
over the former WTGP 97.7-FM. That station is now called WYJJ. The station
plays oldies music performed by the O’Jays, Anita Baker, The Isley Brothers and
Prince and also “top adult urban contemporary artists such as Usher, Mary J.
Blige, R. Kelly and more,” according to an e-mail from Forever Communications.
Forever Communications plans to hire three additional
full-time staff members for WYJJ, the e-mail states.
Changing broadcast frequencies gives Forever Communications
a stronger signal and larger coverage area. WTJW, which carries NEWS/Talk, is a
4.7-kilowatt radio station. WTGP-97.7 FM is a 50-kilowatt station. Forever
Communications also operates Froggy 104.1-FM, Rock 92.3-FM and a news/talk
network called The TJ Network, which is WTJS-1390 AM, WTJJ 94.3-FM and 94.1-FM
in Jackson. The company streams its local talk shows at WTJS.com.
Grace Broadcasting’s president, Lacy Ennis, said previously
that Forever paid Grace $525,000 to change frequencies, which Ennis said will
help his company reduce its debt load.
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