By now, hard-core fans know that the Bay Area has another sports talk radio station in town: 95.7-FM KBWF. The station already is the flagship station of the Oakland A's and will be the flagship of the San Jose Sharks next season.
That's not a bad start.
But for 95.7-FM to make any kind of serious run at KNBR-680 -- the Bay Area's dominant sports talk station -- it's going to need to do more. Enter: The Warriors.
The Warriors' contract with KNBR expires at the end of the 2011-12 season, and it seems only logical that the Warriors will engage in dialogue with 95.7-FM.
KNBR-680, of course, is the flagship of the World Series champion San Francisco Giants, and most of the station's programming and discussion is centered on that team.
The Warriors always have been second tier at KNBR, and sometimes third tier. Even before the Giants won the Series in 2010, they routinely bumped Warriors' regular-season games from KNBR-680, the main station, to KNBR-1050, its sister station, when a conflict arose.
There also have been times that both the Giants and San Jose Sabercats of the Arena football league have pushed the Warriors to a third station.
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The Sharks and Warriors seasons run concurrent and many of their games are played at the same time. How could they both be on 95.7 KBWF?
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