From David Hinckley, nydailynews.com:
Read More.There's been good news in the morning lately for both of the town's all-sports radio stations.
The morning team of Boomer Esiason and Craig Carton at WFAN (660 AM) was the city's No. 1 show this winter among men 25 to 54, one of the most lucrative audiences because it's one of the hardest for advertisers to reach.
And general manager David Roberts of rival ESPN Radio (WEPN, 1050 AM) is happy, too, because in April his syndicated morning team of Mike Greenberg and Mike Golic beat Boomer and Carton for the first time among men 18 to 34.
Radio ratings are broken down into such small slivers of audience that you can go blind or crazy just thinking about them.
Still, each station sees good reason for optimism here.
WFAN program director Mark Chernoff sees his morning guys scoring solidly with the station's primary target audience. Boomer and Carton averaged 6.7% of men 25-54, well ahead of second-place WNYC (93.9 FM) at 5.6%.
"We're very proud of our numbers," says Chernoff, who notes that WFAN afternoon host Mike Francesa was also No. 1 among male listeners. Francesa's show had its own shakeup when his longtime partner, Chris Russo, left for Sirius satellite radio in 2008.
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