A Motley Fool article suggests Sirius XM Radio has some serious competition coming its way and it may need more than Howard Stern to save the day. Sirius' turn back to profitability after years of losses comes at the same time smartphones threaten its very existence.
Wednesday, CNBC highlighted Pandora's inroads into the mobile radio market, attracting more than 65 million registered listeners in the U.S. But Pandora isn't the only competitor Sirius should be worried about.
All sorts of apps are popping up, from Slacker Radio, which offers a similar experience to Pandora; to iheart Radio, which provides radio stations from around the country; and even to Howard Stern, who has threatened to develop a premium app for smartphones. ESPN has also built a radio app offering football games, podcasts, and audio from popular television shows. Apps for smartphones are relatively easy to build, don't require a large capital investment, and can be used on a variety of devices.
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