Piers Morgan also tells deadline.com his mission is to help boost CNN’s sagging primetime line-up against Fox News, MSNBC, and other rivals. Larry King Live scored its lowest monthly viewer total in nearly 20 years in May, averaging just 653,000 viewers each night. And, last week, CNN underwent a management shakeup. The TV world has changed since Larry King first began interviewing 25 years ago, says Morgan, noting that back then there wasn’t any Fox News or even MSNBC. Since then, there’s been an explosion in cable TV with rapid-fire hosts like Glenn Beck who don't do long interviews with newsmakers. “Don’t get me wrong, they’re great at what they do,” says Morgan. “But I think there’s a gap in the market. For years, Larry King has shown the power of the extended interview, which is something I’ve specialised in with my British talk shows. When it comes to my rivals, however long it takes, I’m going to be there to win.” Morgan says, "The main message I want to communicate is that I intend this show to be a game-changer in terms of how interview shows are conducted on American TV. And I haven't joined CNN to come 2nd, 3rd, or 4th.
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