Hopes to boost ratings, audience awareness
Cable news network msnbc said Tuesday it is launching a two-year, multimillion-dollar marketing campaign, embracing its politically progressive identity with the new tagline “Lean Forward.”
The network hopes the campaign, featuring television ads directed by Spike Lee, will lift brand awareness and boost ratings, building on recent audience gains that have lifted it to the No. 2 news channel, ahead of CNN and behind industry leader Fox News.
“We’ve taken on CNN and we beat them,” msnbc President Phil Griffin told employees at a series of celebratory “town hall” meetings Monday. “Now it’s time to take on Fox.”
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