Media spending this election cycle is likely to hit an all-time record, topping $4.2 billion by Nov. 2 as political campaigns and outside interest groups keep up a torrid pace of advertising, a new study shows.
As of late September, federal candidates have spent $209 million on media, an $85 million increase over the $124 million that had been spent at the same time during the 2006 midterms, according to the Campaign Media Analysis Group, which tracks political advertising. The rest of the money — expected to easily surpass the midterm record of $4.2 billion — will come from third-party groups, unions and corporate interests, according to a study by Borrell Associates.
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Tom Sez: More than one has told me the money is going to TV, little to radio as of this date.
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