Friday, November 15, 2019

Report: Apple May Bundle Bushel Of Subscriptions

Apple is thinking about combining its Apple TV+, Apple Music and News+ services into a single package, according to The NY Post citing a report in Bloomberg.

The bundle of paid internet services could arrive as soon as 2020, and would be aimed at further growing its subscriber base as iPhone sales continue to slow, the report said.

Apple News+ debuted in March with at a $10 monthly rate, and provides subscribers with access to a slew of magazines and news outlets. Apple TV+ meanwhile, launched earlier this month and features four original shows in its library for $5 a month.

Apple Music, meanwhile, is by far Apple’s most popular subscription, with SVP of services Eddy Cue reporting in June that it has 60 million paying subscribers shelling out $10 per month for access to 50 million songs.

There is no indication of what Apple might charge for the proposed bundle, but it is likely safe to assume that it will come at a discount. The report notes that any decision is not yet final, as Apple will need to be careful to not anger publishers who are already seeing less revenue from the News+ partnership than they had anticipated.

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