Saturday, March 23, 2019

CBS' Last Splurge: Gayle King


Gayle King may be CBS’ last big splurge as it scrambles to revamp its struggling morning news show, according to The NYPost.

“CBS This Morning” — said to be in talks to double King’s $5.5 million salary — is poised to promote an internal candidate as its next executive producer even as its mulls a shakeup to the anchor lineup that could include adding some lesser-known newsmen, The Post is reporting.

The changes have insiders lamenting that the show is already showing signs of belt-tightening — thanks to King’s impending pay raise, combined with $100 million in cuts announced by interim CEO Joe Ianniello.

The position of executive producer is slated to go to Diana Miller, a senior broadcast producer who is in contract negotiations with newly minted CBS News president Susan Zirinsky, sources said.

Miller, 38, has worked at “CBS This Morning” since 2014 and is considered qualified for the job. Still, the promotion of an internal candidate over a big-name producer from the outside has some CBS insiders reading the tea leaves.

“The show doesn’t have the budget,” said a person with knowledge of the talks. “They will have to make cuts.”

Zirinsky is also considering a new look for the struggling morning show that could include King opposite two new faces — none of whom are expected to cost the show big bucks, one source said.

The changes come as “CBS This Morning” struggles to regain viewers who tuned out after former co-host Charlie Rose was slammed with a barrage of sexual harassment allegations. The show sits in third place behind ABC’s “Good Morning America” and NBC’s “Today” show.

Season to date, “CBS This Morning” has 3 million total viewers, down 5 percent over last year.

No comments:

Post a Comment