|KCOH 1230 AM (1 Kw) Red=Local Coverage|
The move to Cox Media's KKBQ 92.9 FM-HD2, which allows the station a wider broadcasting range and therefore a wider listener base, was not initially met with the enthusiasm the staff had expected. A lot of that had to do, station manager and morning host Jeri Beasley says, with their longtime elderly listeners not quite understanding how to access their favorite programs.
|KKBQ 92.9 FM (100 Kw)|
Beasley says the station bought HD radios for some elderly listeners and taught others how to access the station’s website, which live-streams the DJs as they’re on air. After months of door-knocking and otherwise getting the word out, Beasley says the station is stronger than ever.
“We are the station that gives the community a voice. There aren’t very many stations anymore that let the listeners call in and talk to actual DJs and say what they want to say, to state their case,” Beasley says. “We want people to know they have not lost their voice. As a matter of fact, it’s been enhanced, and they can hear it clearer than ever.”