The rationale for changing the rules is based on the difficulty of disclosing the major elements of a contest's rules in a few seconds — which is usually all the time that is left after communicating the description of the contest during a commercial. Allowing broadcasters to make their rules available on the Internet would provide a better opportunity for consumers to review and understand the rules, and simultaneously eliminate the need for the fast-talking announcers that not many of us can understand.
“This is a good example of how the commission can make sure that our rules reflect the modern marketplace,” FCC Commissioner Ajit Pai said during the meeting.
The NPRM proposes that contest rules can be posted on any publicly accessible Web site, and then broadcasters can announce that Web address on air.
Today, FCC modernizes broadcast contest rule for digital age as @ajitpaifcc called for in summer of 2013. #7thCallerWinsTaylorSwiftTickets— Matthew Berry (@matthewberryfcc) September 17, 2015
In response to the FCC's approval today of an Order modernizing contest rules for local radio and TV stations, NAB Executive Vice President of Communications Dennis Wharton issued this statement:
"NAB applauds the FCC for updating its contest rules to better reflect today’s media environment. Providing flexibility about where and how contest rules can be posted online allows broadcasters to best serve our audiences based on the wide variety of contests we run. NAB looks forward to working collaboratively with the FCC to help radio and TV stations adhere to these revised rules."