Apple on Monday introduced a major new artificial intelligence version of its Siri voice assistant, developed in collaboration with Google, as the iPhone maker seeks to regain ground in the fast-evolving AI race.
The announcement highlights Apple's strategy to revitalize Siri—long criticized for lagging behind competitors like OpenAI's ChatGPT and Google's Gemini—by integrating advanced generative AI capabilities. The partnership leverages Google's AI expertise while Apple maintains control over the user experience on its devices.
The move comes as Apple faces mounting pressure to catch up in generative AI after years of a more cautious approach focused on privacy and on-device processing. The collaboration with Google allows Apple to accelerate development without building every component from scratch, while still emphasizing security and data protection that differentiate its ecosystem.
Apple rolled out a long-delayed overhaul of Siri, betting the upgraded assistant can help close the gap with Big Tech rivals and new-age startups in the crucial AI race https://t.co/UCTfbH5g6t pic.twitter.com/5iwdlU4U4X
— Reuters (@Reuters) June 9, 2026
Analysts view the update as critical for Apple's AI ambitions. Siri, introduced in 2011, has seen limited innovation compared to rivals, contributing to perceptions that the company has fallen behind in the AI boom. The new version aims to power a broader comeback, potentially boosting user engagement across iPhones, iPads, and Macs while opening new revenue opportunities through AI-enhanced services.
Further features, rollout timelines, and developer tools for the upgraded Siri are expected to be detailed in the coming days as the conference continues.