Report: Spotify To Raise U-S Premium Sub Prices

Spotify Technology SA is preparing to raise U.S. Premium subscription prices in the first quarter of 2026, according to a Financial Times report published November 24, 2025, marking the streaming giant's first domestic hike since July 2024.

The planned increase, cited by three sources familiar with the matter, comes amid pressure from major record labels on Spotify and rivals like Apple to boost streaming fees and support profitability. 

While exact amounts remain unconfirmed, analysts anticipate a $1 bump for the individual plan to $12.99 per month, following 2024's rise from $10.99 to $11.99.This U.S. move builds on Spotify's aggressive 2025 pricing strategy abroad, where it hiked fees across dozens of countries in Europe, South Asia, the Middle East, Africa, Latin America, and Asia-Pacific — often by about 10% — to fund innovations like audiobooks and AI features.

Spotify, with nearly 700 million monthly active users and 250 million paid subscribers globally, views the hikes as essential for "continued innovation" amid slowing U.S. growth (just 1-2% year-over-year in Q3 2025) and competition from cheaper options like Apple Music ($10.99) and Amazon Music for Prime members. 

 CEO Daniel Ek has hinted at such adjustments to demonstrate "steady profitability," following the company's first profitable year in 2024.