Tuesday, July 22, 2025

Morning Show Power Rankings: Who Really Rules


The Daily Mail+ US
Edition’s inaugural Power List, published today, ranks America’s most popular morning TV show hosts based on exclusive polling by J.L. Partners. 

Here’s a recap of the key findings:
  • Al Roker topped the rankings, sweeping all categories including likability, fun, truthfulness, knowledge, and least biased. The 70-year-old NBC veteran, with the network since 1978, was praised for his genial demeanor and lack of diva behavior, with an NBC insider noting his kindness and professionalism.
  • Michael Strahan and Robin Roberts, both of ABC’s Good Morning America, secured second and third places, respectively. Strahan, a former NFL star who joined GMA in 2016, ranked as the second-most likable and third-most truthful host. Roberts, a 20-year veteran with a $20 million salary, was second in truthfulness but noted for a “ruthless streak” to maintain her image.
  • Gayle King of CBS Mornings ranked near the bottom, second-to-last in fun and likability and second-most biased. Her Blue Origin space flight stunt earlier in 2025 drew mockery, and a CBS insider suggested this could be her final year on the show.
  • Joe Scarborough and Mika Brzezinski of MSNBC’s Morning Joe were ranked the least popular, placing last in every category by a wide margin, with viewers perceiving them as the most biased.
  • George Stephanopoulos, another ABC host, was fourth-least fun despite being seen as the second-most knowledgeable, likely due to his past as a Democratic Party advisor.
The rankings, based on viewer perceptions, highlighted bias as a key factor, with less-biased hosts like Roker faring better, according to J.L. Partners’ co-founder James Johnson.