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| Conservative Influencer Bret Cooper |
In a feature cover story titled "Striving to Make Conservatism Cool" in the Sunday edition of The New York Times Sunday Business section, Brett Cooper, a rising podcast star and recent Fox News contributor, is spotlighted as a fresh voice resonating with young, MAGA-aligned conservatives.
At just 23 years old, Cooper is making waves by blending traditional conservative values with a modern, pop culture-savvy approach that’s capturing the attention of Gen Z and Millennials.Cooper, who signed with Fox News last month, argues that conservatives have historically overlooked the power of pop culture in shaping societal values.
“This is our real life, especially for young people,” she told The New York Times’ Jessica Testa. “The majority of our lives aren’t spent debating policy or political candidates. It’s spent engaging with social media, and that’s where we learn values.”
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| (NY Times photo) |
Living on a farm outside Nashville with her husband, Cooper’s lifestyle reflects a blend of rustic charm and digital influence. The farm, home to 10 cows, 10 chickens, five pigs, and three ducks, offers a grounded contrast to her online persona, which commands an impressive 1.3 million Instagram followers and 1.6 million YouTube subscribers.
Her content, often delivered with humor and relatability, ranges from political commentary to lifestyle vlogs, making conservatism accessible and engaging for her audience.
Cooper’s ability to weave conservative principles into discussions about pop culture, social media trends, and everyday life has positioned her as a unique figure in the movement. Her Fox News role, which includes regular appearances and contributions to digital content, amplifies her reach, allowing her to shape narratives in real-time for a network eager to stay relevant with younger viewers.
The Times feature also highlights Cooper’s authenticity, a key factor in her appeal. Raised in a conservative household, she has embraced her roots while adapting to the digital age, using platforms like YouTube and Instagram to discuss everything from traditional family values to critiques of modern feminism and progressive cultural shifts.
Her fans, many of whom are young women, praise her for offering a perspective that feels both empowering and relatable.