President Joe Biden’s appearance on Late Night With Seth Meyers did not perform as well as he might have hoped.
Biden appeared on the talk show, hoping to draw up support amid his tight race against likely Republican nominee Donald Trump. The attempt struggled to land, however, especially among the critical 25-54 age demographic, Nielsen Media Research found.
Meyers’s show has declined in ratings significantly over his tenure, partly due to the public transition away from cable television.
Biden has made it a strategy to attempt to connect with voters through talks with entertainment figures and comedians rather than press interviews. Critics suspect that the strategy is a purposeful one aimed at avoiding hard-hitting questions, as entertainers are unlikely to confront him with administration problems in an uncomfortable manner.
Rep. Ro Khanna (D-CA) speculated that Biden’s appearance was a calculated one meant to soothe divisions within the Democratic Party over the war in Gaza, particularly ahead of a tough primary in Michigan.
Fox News Channel’s late night offering Gutfeld! nearly tripled Meyers on Monday night averaging 2,131,000 viewers, 291,000 in the 25-54 demo and 174,000 in the 18-49 demo.
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