NBC News’ TODAY was the number-one morning show in February, topping ABC’s “Good Morning America” in the key demo A25-54 for six consecutive months.
TODAY posted its largest February demo win over GMA in three years and its best monthly streak since January 2017. Additionally, TODAY posted its best February total viewer performance in four years.
Last week, TODAY marked its 28th straight weekly demo win, its longest streak since December 2020. TODAY also narrowed the total viewer gap with GMA by 47% versus the prior week and topped GMA in total viewers last Tuesday and Thursday.
Last week, TODAY marked its 28th straight weekly demo win, its longest streak since December 2020. TODAY also narrowed the total viewer gap with GMA by 47% versus the prior week and topped GMA in total viewers last Tuesday and Thursday.
Season to date, TODAY is the top-rated morning show in the key demo, with an advantage more than seven times higher than the prior season. TODAY marked its best key demo start to a season versus GMA in five years.
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