About half of Hispanic adults are using TikTok, according to a recent Pew Research Center survey that also found the social media platform to be the only one to see significant growth since 2021.
YouTube was found to be the most popular platform among all U.S. adults, with more than 8 in 10 (83%) reporting they use platform, followed by Facebook (68%) and Instagram (47%), according to the survey published Wednesday.
The three platforms were also found to be the most popular among Hispanics: YouTube (86%), Facebook (66%) and Instagram (58%). However, the popularity of Instagram among Latinos is 11 percentage points higher compared to the general population, according to the survey.
Hispanic social media users are also particularly more likely than the general population to use TikTok and WhatsApp, according to the survey.
Forty-nine percent of Hispanic adults surveyed reported using TikTok, showing they use the platform at a much higher rate than Black adults (39%), Asian adults (29%) and White adults (28%), according to the survey.
"We do see that there is that permanent usage among Hispanic adults specifically, in which we see about half of Hispanic adults using TikTok," Jeffrey Gottfried, the associate director of research at Pew who authored their most recent report on Americans' social media use, told NBC News Friday.
TikTok's popularity among Hispanics coincides with the platform's user base growth. Thirty-three percent of all U.S. adults surveyed said they use TikTok, showing a 12 percentage points increase from 2021 (21%).
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