Taylor Swift has been known for breaking music records and selling out stadiums in seconds, but what about getting people to register to vote?
More than 35,000 people registered to vote after Swift posted on social media Tuesday for National Voter Registration Day, encouraging her fans to register themselves to vote.
USAToday reports Swift posted an Instagram Story urging her 272 million followers to register to vote on Vote.org, a nonpartisan, nonprofit organization offering voter registration services. According to Vote.org, Swift and the platform have been working together for several years.
“Are you registered to vote yet?" Swift wrote in her Instagram Story, which was live on Instagram for 24 hours. "I’ve been so lucky to see so many of you guys at my US shows recently. I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year!"
Dear @taylorswift13 - may these stats serve as our love letter to you for amplifying voter voices! 💌 With our collective efforts, we achieved:
— Andrea Hailey (@AndreaEHailey) September 20, 2023
👥35K+ registrations
🔍50K verifications
🎉115% ⬆️in 18yo registrants vs '22
📰1.3M+ webpage views
Together, we make democracy shine! 💫
Vote.org has a goal of registering 8 million voters before the November 2024 election, according to a release, and thanks in part to Swift's posts, the nonprofit is making progress toward that goal. After Swift's post, Vote.org was averaging 13,000 users every 30 minutes, Nick Morrow, Vote.org's communications director posted on X, formerly Twitter.
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