Friday, September 29, 2023

Second GOP Debate Attracts 9.5M Viewers


9.5 million viewers watched the second Republican presidential debate Wednesday night, with viewership spread across three networks, Fox Business (1.817 million viewers), Fox News Channel (6.693 million viewers) and Univision (813,000 viewers), according to Forbes

Between 9 p.m. and 11 p.m. ET, the debate outperformed all other programs on the broadcast and cable news networks. On Fox Business, the debate delivered the network’s highest-rated telecast since 2016.

Among viewers 25-54, the demographic group most valued by advertisers, the debate drew nearly 2 million viewers, with Fox News drawing the largest single audience (1.212 million viewers). Fox Business drew 411,000 viewers in the key demo, and Univision delivered an audience of 265,000 viewers.

Across prime time, Fox News drew 4.5 million viewers, well ahead of the cable news competition, with all of the networks focusing heavily on the GOP debate. MSNBC was second overall with 1.593 million viewers, followed by Fox Business (1.033 million viewers), and CNN with 687,000 viewers.

In the key demo, Fox News was first between 7 p.m. and 11 p.m. ET, with 748,000 viewers, followed by Fox Business (217,000 viewers), MSNBC (147,000 viewers), and CNN (127,000 viewers).

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