Nielsen, about to revamp the way it measures TV viewing, said it is reorganizing the company into three units and put former COO Karthik Rao in charge of its audience measurement business.
Rao reports to Nielsen CEO David Kenny.
The reorganization follows the $16 billion sale of Nielsen to a consortium of private equity investors, reports nexttv.com.
Nielsen confirmed the departure of several senior executives. As previously reported, Chief Commercial Officer Peter Bradbury has left Nielsen. Also leaving are chief data and research officer Mainak Mazumdar, chief product officer Eric Bosco, chief human resources officer Laurie Lovett, chief growth officer Sean Cohan.
Mazumdar was a key figure in formulating Nielsen One, the new ratings system that will incorporate big data from set top boxes and smart TVs to better measure the multiple ways viewers are consuming video content.
Nielsen One is set to roll out January 11.
Nielsen has been facing increased competition with media companies testing or using currencies from a number of alternative measurement companies including iSpot.tv, Comscore and VideoAmp.
Nielsen has also faced criticism after it was determined that it undercounted TV viewership during the pandemic. The Media Rating Council has suspended its accreditation of Nielsen’s national and local measurement services.
No comments:
Post a Comment