Apple has announced it is increasing the cost of a subscription to Apple TV+ and Apple Music. Applet TV+ is increasing $2 (40%) per month to $6.99. The annual plan will also go up from $49 to $69 according to The Hollywood Reporter.
Apple Music subscriptions will increase to $10.99 per month for individuals and $16.99 per month for the family plan. Apple One — the company’s all‑in‑one subscription that bundles up to six Apple services — is increasing as well.
According to The Streamable, individual plans are going from $14.95 to $16.95 per month, family plans will now cost $22.95 per month, and the Premier tier will now be $29.95 per month.
“The subscription prices for Apple Music, Apple TV+, and Apple One will increase beginning today,” Apple spokesperson said. “We introduced Apple TV+ at a very low price because we started with just a few shows and movies. Three years later, Apple TV+ is home to an extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment from the world’s most creative storytellers.”
Usually, such price increases are well-known in the industry before they arrive, but Apple caught the market by surprise Monday with the announcement. The tech company is likely attempting to avoid subscriber churn by not giving them forewarning of their imminent price increases.
On the other hand, the move could signify that a cheaper, ad-supported tier of Apple TV+ is closer than previously thought. Earlier this month, reports began circulating that representatives from Apple had been meeting with advertising agencies about the possibility of incorporating more commercials into Apple TV+. Those representatives have included Apple’s vice president of ad platforms Todd Teresi, which suggests that the company is ready to move forward on a possible ad-supported tier quickly.
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